Case Study – Brosnan Property Solutions


Brosnan Property Solutions offer complete building refurbishment, maintenance and remedial works to the Commercial, Residential & Healthcare Sectors throughout the entire country. Prior to contacting Digital Funnel, BPS struggled with their online presence. A poor website led to less than ten organic searches a month and zero ranking positions.

The Strategy

  • Keyword research – Researching & selecting the correct keywords is vital if you want to rank well. We worked closely with the BPS team to single out the vital elements of the business and which markets to target.
  • Content writing – Our in-house content writing team produced fully optimised, keyword rich content for the launch of their brand new, SEO friendly website.
  • Meta tags – Our SEO experts carefully crafted all new Meta Tags, a vital cog in the SEO machine. These tags directly impact how a website appears in the SERPs and have a direct impact on organic traffic and rankings. These optimised tags are designed to attract new clients and drive traffic.
  • XML sitemap – It is essential that these site maps are updated frequently. Our team scheduled and performed a full revamp which included canonical, indexable versions of the sites URLS in order to help to the Google bots crawl and index the key URLs.
  • Digital PR – Our Digital PR team worked closely with the BPS team to get an adequate feel for the business, recognise and publicise areas where the team specialised in in order to secure large, national placements.

The Outcome

Since Brosnan Property Solutions came on board in December of 2020 they have seen major growth in organic traffic, with online visitors growing by 6000%.



Organic keywords saw a massive boost, now ranking for 70 selected keyword terms, 40 of which are on page 1 of Google.

Link Building Success

Brosnan Property Solutions have featured on a number of high authority, highly relevant websites as a result of our link building strategies. Our Digital PR team managed to secure a quote and feature for the organisation in The, a highly topical and relevant Irish news site with a DA of 83 and 1.5 million monthly visitors. This local backlink is invaluable when it comes to SEO and at the time of writing the article has 24’000 views.


Since beginning their contract with Digital Funnel Brosnan Property Solutions have grown significantly, winning major new commercial contracts and actively expanding the business. The increase in traffic and leads generated on the domestic maintenance end of the business such as boiler services, electrician and plumbers call has seen notable improvements.

For example, our team recently analysed the last two months of 2021 for the BPS gas boiler services page alone. Leads generated and traffic created have increased dramatically as a direct result of our collective campaigns.

“To say we’re delighted with the work the Digital Funnel team has done would be an understatement. We really needed to boost our overall online positioning and profile, Ian and our account manager Dylan really took the time to get to know the business, what we needed and how to best achieve this. Two years ago we had very little business coming from online searches but now we have established a strong presence and continually receive a steady stream of leads through our website.” – Ray Brosnan,