Tailored SEO Programmes, Designed for You

Keyword research, link building, technical SEO, page optimisation, competitor analysis – At Digital Funnel we are very proud to be highly regarded SEO experts in Cork that get results, through our campaigns that are built from the ground up to ensure the best possible ROI.
Every business is different, we know this more than most. When you inform us of your goals, we get to work designing a custom SEO program, constantly measuring our overall success based on these goals.
It’s all about your return on investment. A boost in organic traffic to your website is worth nothing if these visitors aren’t engaging with your business in a positive, meaningful way. We track the Search Engine Optimisation campaign ROI that directly impacts your
business.

Our
Clients

The SEO Services Building Blocks

The building blocks. On-Page SEO is the foundation of your entire SEO program’s success. In essence, its everything that we can control on your website. Through intensive website auditing, we identify the best manner in how to adapt your web pages’ HTML code alongside your site’s overall content in order to begin generating real, tangible results. We then create content and the meta tags that the Google bots are seeking out when determining how to catalogue and index a website. The Digital Funnel on-page SEO process has been finely tuned in order to deliver a significant increase in organic traffic – be it getting more leads, driving sales or simply ranking higher on the SERPs, on-page SEO is the foundation. 

Optimising your business’s online presence by identifying, then managing the external factors that are influencing your website’s ranking.  We utilise a trialled & tested method, deep-dive analysis and research in order to pinpoint how to overtake your competition. We prioritise garnering awareness for your site by increasing its overall authority, trustworthiness and relevancy. This is done through expert link building campaigns and improving social signals, by doing this you are proving to users and the Google algorithm that you are a trusted site.

Every single business has a unique set of needs, this also means they have a unique set of keywords. In a similar vein, every user has a unique need, so it’s vital to identify the intent of the browser and how they think. Through our keyword research, our SEO agency in Cork determines the most effective and appropriate keywords for your website. For example, at Digital Funnel we would target keywords such as ‘SEO Cork’, ‘SEO services Cork’ and ‘SEO company Cork’.

We don’t just examine the most common keywords related to your business, we go a step further. We examine the overall mindset of your target market and then use these crucial keywords to move a client along their journey. These methods, coupled with the use of long-tail keywords can effectively craft a path to conversion for your clients.

Content creation is key, but it’s essential to curate & create quality content. In order to boost your website’s credibility, we begin building links from other high authority websites. We do this through press releases, guest posts and backlinks, through this you’ll start to receive traffic that is already familiar with your brand and more importantly, has already established a level of trust. This work positions you as the go-to expert in your field, speaking on a highly relevant topic on a highly relevant website. This website ‘authority’ from a larger site is then passed onto you in the eyes of the Google bots. Through these processes, search engines will begin to recognise that you are producing informative, engaging content that’s worth shouting about, this sentiment is only further emphasised if a user then clicks on the link to your website.

The optimisation of your website’s infrastructure is essential in order to give your SEO content creation the best opportunity to rank for highly relevant keywords. Technical SEO is done in order to help search engines discover, crawl, index and interpret your website, allowing your rankings to jump. Search engines love smoothly running sites, if you ignore these technical aspects your SEO campaign can fall on its face. Technical SEO isn’t simply a checklist, it’s a vital part of the entire process. Not only does it aid your ability to rank higher in the SERPs, but it also builds a futureproofed foundation for you to build on. Every website presents different issues, so we utilise a bespoke approach to every technical SEO audit, examining your site speed, complete website migrations, IT architecture, mobile SEO and even analysis to see if your website has been previously hit with a Google penalty.  

Our Digital PR team works closely with our SEO agents in order to create high-quality backlinks, publicity, customer reviews and features designed to present you, and your business, as the go-to experts in the field. Digital PR ultimately positively impacts a website’s ranking and overall search engine visibility by securing placements on some of the worlds leading websites.  

Digital Funnel is focused on delivering results in the most transparent and effective manner possible. The harsh reality is that most SEO agencies simply email a number heavy spreadsheet once a month to a client’s inbox in order to show their work. This is not our way, numbers without an explanation are just numbers. We schedule monthly meetings in order to update you on how the campaign is going, explain what we’ve done, what we’re going to do and discuss the entire process with you. You’ll be provided with a detailed monthly report which details exactly how our SEO work is impacting your business –  it’s all about contextual explanations. Your account manager will highlight the month’s big wins and how they will benefit the overall campaign. You will also be presented with all of the generated content for your approval in order to ensure you are fully engaged in the process. 

SEO By Numbers

Digital Funnel

Penrose Wharf Business Centre 14 Penrose Wharf, Victorian Quarter, Cork, T23 CKC8, Ireland

Types of SEO

Our Promise

In our digital marketing agency our core values are honesty and integrity. There are many ways to cut corners in digital marketing especially in SEO services but they all lead to disaster in the end. We believe in treating ourcustomers fairly with a top quality service. We only want to work with clients who offer that same level of respect to their customers.

At our digital marketing agency in Cork, we highly value our customer service. We always keep our clients updated with everything that happens as well as providing quick responses to their queries with honest communication. We create monthly reports and executive summaries to keep you part of the process and informed.

In business, what matters most is not how hard you work but how much you achieve. Vanity metrics such as likes and website visitors are pointless without conversion. Our digital marketing agency focuses on engineering your web pages to help you build a database, drive leads through your marketing funnel, that will ultimately convert to sales.

Answers to Your Questions

SEO Cork – What is it?

Search Engine Optimisation (SEO) is a verified method of boosting website traffic via organic search queries. We implement our SEO services to generate useful, viable traffic for your business’ website. There is no guesswork involved, our proven SEO strategies work to target customers who are already on the hunt for the services or products you specialise in.  

SEO is here to help. Through extensive background research, our SEO Cork agency begins to form a detailed picture of how users are thinking when they are searching for answers to their queries online, analysing the language they use, their intentions. With this informative research mapped out, we can then use our optimisation methods to bring your brand to those who want to see it.  

When someone is looking for information online, they head to a search engine and input a query. Search engines then begin to scour millions of web pages in order to resent the relevant data back to the user, this data is comprised of files, web pages, images and more. This information is discovered through something called ‘crawling’ and ‘indexing’, from here it’s catalogued. 

The way the content of your website is structured directly influences how your website is catalogued and ultimately, how high it ranks when someone searches for your products pr services. Our optimisation services tailor your content to make it more understandable for these search engine crawlers. This unique structure means that when someone inputs a query that is related to your business, it will display you front and centre. 

Do You Really Need SEO Services?

We now live in a digital-first world which means SEO has significantly risen in importance. You cannot expect your business to get ahead without implementing proven, tested SEO methods. Although SEO is not quite ‘compulsory’, it should be viewed that way by business owners who are serious about growing their business and increasing conversions. 

It is better to get your business off to the best possible start with quality SEO services than to try to get along without it. Burning through your budget on everything bar SEO could leave you with limited funds and very little to show for it. Before you can even realise it, debt has crept in and your business is in a tricky situation. 

The business world is getting more competitive on a daily basis, regardless of industry. A smart SEO strategy is one of the only truly verified methods of differentiating yourself from competitors and driving results. Digital Funnel, an award-winning SEO agency in Cork will provide quality SEO services right from the get-go, leaving you more time to focus on the crucial elements. 

What Goes on Within an SEO Company?

Our Cork SEO Company will handle the day to day tasks of ensuring your website ranks well within the SERPs. Working with Digital Funnel means outsourcing your SEO strategy to a partner. A partner that handles tracking your rankings, that constantly tweaks and alters techniques to help you reach your target market more effectively. Our expert agents tackle all aspects of SEO, on-site and off-site, ensuring your site is designed to rank well alongside creating an impressive backlink profile that boosts your website’s authoritativeness. We may be a smaller sized SEO agency at Digital Funnel, but we know that we provide one of, if not the best SEO services in Cork. 

How Long Will This SEO Take?

It depends on a number of factors. What does your website have to offer, does it have pre-existing issues, how fast are you publishing fresh content on your website? It’s also important to consider the market you’re in and mainly, the competition you’re up against. This will directly influence the speed at which your SEO efforts will show a positive ROI.  

As a general rule of thumb, clients see an improvement in SERP rankings after 3 months, followed by a sizeable difference in leads generated after an 8-12 month period. 

Your tailored SEO campaign will feature things like link building, technical SEO, keyword research, page optimization, local SEO and far more – Whilst it can be nearly impossible to predict just how long it will take for these best practices to produce results, we can offer accurate estimations based on an analysis of your competition, how well their efforts have produced actual results and the overall level of investment you are willing to make. 

What is SEO Consulting?

SEO consulting is something that is carried out by our team of SEO professionals based in Cork. These professionals are contracted to optimise websites for search engines. SEO consultants will do numerous things, such as build backlink profiles, take care of the onsite SEO, recommend content marketing strategies, review analytics, track results, and more. These techniques are all things we can help you with using our SEO services.  An SEO team worth the expense will always provide reports that give you a feel for how well their efforts are working, in a way that you can understand. 

What About Local SEO?

Local SEO whether for Cork or beyond is slightly different from traditional SEO. Rather than attempting to rank your site nationally or even worldwide, it’s an effort to rank a website for those in a specific region. Local SEO is designed so as to reach people in a carefully defined area. Be it searching for a nearby restaurant, locating the best electrician in your area or even where nearby to fill your car with petrol, it’s become second nature to discover businesses online. Reaching a local audience can be more effective for those with a small service business, for example, a garage, beauty salon, or physical store. In this way, local SEO is not limiting, but more effective for the business. A beauty salon that is based in Ballincollig, Cork probably wouldn’t be visited by anybody based outside of the area, so targeting the business with traditional SEO methods would likely be pointless. The service industry in particular can benefit from local SEO, especially when you consider the face to face aspect. An example would be a physiotherapist or dentist. You are not going to travel outside of 20 km for these services.  

When people search for a local business, some results are shown in the local 3-pack – this is a box with highlighted business listings, appearing at the top of the search results. A business needing local SEO in Cork or elsewhere would want to be shown in these highlights. With Digital Funnel, we aim to provide a local SEO service in Cork that helps you to achieve these results at a minimum. See our article ‘How Local SEO in Cork can help business‘ featured in the local press publication. 

Why is SEO So Important?

When you consider the sheer amount of competitors there are on the market, it quickly becomes apparent how important SEO is. You could have a fantastic service or product, first in class, coupled with a very visually pleasing website – But if all of this isn’t optimised fully and working in harmony, you will end up with extraordinarily little to show for it. 

Over 85% of people use search engines to find products and services. They want to find what they’re looking for easily and quickly. The best place your website can be is right there at the top when they need it. The fact that they are already searching for what you offer is a good sign that they are ready to buy, or at least, nearly at that stage. Digital Funnel can offer an SEO campaign that provides great ROI, fresh targeted traffic to your site, and steady growth over time. There aren’t many SEO services Cork like Digital Funnel who obsess over results and constantly look for the little gains to help our clients remain in the #1 position on Google.  

Explain Off-site SEO in More Detail?

Off-site SEO aims to build a solid infrastructure of links back to your website that is seen as relevant which improves your website’s authority in the industry. This boosts the chances of your site ranking higher up in the SERPs. Unfortunately, it’s not as simple as obtaining links from any old websites – if the sites are not relevant, the wrong kind, or of low quality, you may be penalised rather than given a boost. The volume and frequency of links are also important, too – old black-hat techniques like keyword stuffing are no longer appropriate and could land your website in hot water. Digital Funnel focuses on white hat techniques to get you quality links that really work to get you where you want to be. 

Where do Digital Funnel offer their services?

As a digital marketing agency, we are lucky enough to be able to offer our services worldwide. We have clients in all main cities in Ireland including Cork, Dublin, Galway and Tipperary. Outside of Ireland, we are currently working with clients in the UK and US. Digital Funnel also helps many clients with web design, both for eCommerce sites and WordPress sites. As of recently, our team has expanded and we are now offering Digital PR and PPC ads. Get in touch with us today.

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