Combining creativity with technical research.
In short, Digital PR is an online marketing strategy used by any business to increase and draw eyes to their online presence. A Digital PR Company works in a very similar way to its more traditional counterpart but now, Digital PR agents will network with journalists, influencers, bloggers and online publications and send digital press releases to gain high-quality backlinks and online mentions that will drive traffic to the website, support marketing initiatives and also help search engine performance.
At Digital Funnel we create content in-house that is topical, eye-catching and beneficial to your business. As stories begin to be picked up, your business earns more widespread attention, increasing your search engine authority.
As a Digital PR Company, our Digital PR executives are pitching dozens of stories each day to clients all over the world, including some of the most prestigious there is to offer. When a high authority website links backs to yours, Google notices. The original concept of Google was simple – your associations determine your worth, we acknowledge this and work to it.
Newsjacking is one of the most simple & effective Digital PR strategies we operate. Our Digital PR executives monitor the news, recognise opportunities to provide expert reactionary comments to current affairs. This places you and your business as the overall experts in your industry but also secures those all-important backlinks.
Digital PR is the only effective way to land high authority links from high ranking publications.
Not all links are equal and you’re not going to be ranking for hugely competitive keywords with high authority backlinks – This is the beauty of Digital PR.
Guest posting and other forms of resource link building can leave you wide open to simply playing a game of cat and mouse with competitors in your field – You grab a link on a page, a competitor sees it and reaches out to this site in turn requesting a link, the cycle goes on.
These links are still hugely valuable, however if your competitor is just following along and mimicking your every move there’s no real change to get, that’s where Digital PR steps in. The organic, natural content generated via Digital PR can’t be cloned and the links garnered through it are extremely difficult, if not impossible to mimic.
Many link building tactics tend to generate links that never get clicked on.
With Digital PR links this isn’t the case. These links are often far more tailored to a specific industry or niche leading to lots of positive referral traffic.
Digital PR links from top publications usually align themselves topically with your target audience, this places your business in a great position.
From here you are exposing your business to hundreds if not thousands of readers who may not be aware of your business prior to engaging with this content. This doesn’t always lead to immediate conversions, but coverage and brand building goes a long way to developing your sales funnel.
When a top shelf publication links to you and your site as an expert in your field on a particular topic this shows Google that you are someone worth listening to – especially on a large scale.
Also, when being featured in an industries top publication builds a significant amount of trust amongst your own clients – Digital PR placements and coverage are the type of features you’ll want to shout about.
When it comes to Digital PR there is some confusion as to what the difference is between this and it’s traditional PR counterpart.
A Digital PR company is primarily concerned with leveraging linkable assets to earn backlinks that will directly influence and impact a websites organic traffic, visibility, and overall SEO efforts. Digital PRs influence is tangible, you can witness the impact that these high-quality links impact a sites SEO performance.
Traditional PR deals mainly with brand awareness and it is far more difficult to quantify and report upon – It still tends to place far more of a focus on offline media, whilst Digital PR is more geared towards the online world.
The key component to any good Digital PR company strategy is the goal – What do you want to be achieved?
Define a goal at the outset and regularly circle back to it whilst creating content.
Ideas take time, good ideas take even a bit more. A good Digital PR company will engage in some brainstorming sessions, with Digital PR agents bouncing ideas around and seeing what sticks.
Create a list of any decent ideas that come to the fore, then prioritise them based on which ones have the most potential for a hook.
Who’s going to publish this content? What publication has the correct readership and audience that would overlap with your target customers? Is your idea going to provide something that will hook journalists? A great Digital PR company will cover all of these bases when generating content for a client.
A Digital PR Company strategy will focus mainly on securing backlinks from relevant online publications via the publishing of articles. It also involves building relationships with local journalists in order to gain client mentions within the press.
However there are many different ways to do this, here is a list of some of the most common forms of a Digital PR company strategy.
It’s important before you jump into content creation that you are 100% sold on your ideas. You need to know exactly what type of content you want to generate and what to do with it once you have it. There is zero point in piecing together a great piece of content and just leaving it stewing in a Dropbox folder.
An excellent Digital PR agent or anyone in involved in a Digital PR company will draft, re-draft and re-detail to ensure the content is engaging and on-point before submission.
Digital PR falls under the digital marketing umbrella, whilst having its own cut and clear techniques. The true benefits of working with a Digital PR Company are felt when combined with SEO, another element of Digital Marketing. Securing coverage on high DA sites is a brilliant way to aid the efforts of your SEO teams but also a huge win for Digital PR teams.
A Digital PR company effectively represents the area where the lines between traditional PR and SEO have become blurred. Digital PR agents actively develop strong, in-house content with a unique hook or angle that will naturally appeal to journalists. This, combined with a strong SEO strategy leads to positive results. The content generated can be anything from an article, survey data, infographics and more to build strong, high-quality backlinks.
Digital PR agents and SEO work in tandem. The SEO experts liaise with the Digital PR agents and are able to inform strategic plans with data in order to achieve organic search success. By working with a Digital PR Company you can also expand and improve your website’s Authority. Traditionally, PR would focus on positioning brands and increasing awareness, Digital PR agents however are far more focused on building strong quality backlinks through online coverage of their brand, working hand in hand with SEOs to measure the value of these links and track their effectiveness, via website ranking, traffic and overall conversions.
Digital PR helps to build your brands identity by generating newsworthy, topical content and placing it in front of consumers & clients relevant to your business.
A good Digital PR company strategy revolves around creating content with a unique hook, then outreaching to journalists, bloggers, online publications and more to grab coverage, which in turn leads to a backlink to your site.
Yes, we are not only a Digital PR company. We are also an SEO agency that has helped many clients with their local SEO, national SEO or eCommerce SEO through Ireland, the UK and the United States. Website design is another service we provide and have plenty of experience in eCommerce web design and WordPress web design. Our digital marketing agency is a specialist in PPC Adwords. For more info get in touch with us today.
As a Digital PR agency, we have everything you need to achieve your goals of bringing in consistent, high-quality traffic, leads and,
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