A nationally focused SEO strategy can help to propel the success of your online business far beyond the digital horizon.
A national approach to search engine optimisation is much different when compared to local SEO strategies, and for good reason. National SEO focuses upon a relatively broad audience and therefore, it is utilised to leverage long-term results. It employs a broader range of keywords to resonate with a wider demographic and therefore, this approach is ideal if your business needs to expand into a larger marketplace.
Having said this, our national SEO company, Digital Funnel, are nonetheless moulded around the requirements of the organisation in question. This enables us to curate bespoke and highly effective strategies, saving the client time as well as money. Whether you wish to take your ongoing operations to the next level or you are unhappy with the results of a current SEO campaign, there is no doubt that our services will provide powerful solutions whether you are based in Cork, Galway, Dublin, Tipperary or anywhere else in the country.
What separates our national SEO company from more locally-oriented efforts? As the name may already suggest, local SEO tends to be focused upon a much more discrete target audience (such as a city, town or region). Many of the associated strategies rely upon digital listings and third-party advertising methods other than a primary website. Local SEO techniques tend to be rather straightforward to implement and perhaps most crucially, the markets themselves are less competitive when compared to larger SEO campaigns. This is often an important concern for businesses that are trying to establish an initial foothold within a niche market.
On the contrary, national SEO is much broader in scope. This approach has been designed to target numerous users and often, a handful of disparate demographics. One takeaway point here is that national-level search engine optimisation is much more competitive. This is due to the fact that generalised keywords will frequently need to be employed. Other aspects of this approach include the curation of quality on-site content, increasing domain authority and improving SERP rankings over time. As you may have already imagined, our national SEO company can provide effective ways to take the operations of any business to the next level and beyond.
It is now important to take a look at a handful of national SEO strategies which the team at Digital Funnel will employ. What can you expect when working together with our experts?
Similar to our local approach to SEO, our digital marketing agency will leverage the power of big data in order to develop a tailor-made strategy from the ground up. Keywords will be chosen in terms of their competitive nature as well as their relationship to your industry. As the ultimate goal is quality lead generation, we will carefully scrutinise clickthrough rates and conversions in order to appreciate the results of our ongoing strategies. Clients can likewise expect an unparalleled sense of transparency during every stage of the project lifecycle; ensuring that all stakeholders are kept “within the loop”.
National on-page SEO will involve metrics such as using the proper HTML coding, curating high-quality content, selecting nationally oriented keywords, and examining important statistics (including bounce rates, page load times and the number of visitors based off of geographic location). A fully optimised website will help to boost brand identity and ultimately, it will lead to a higher return-on-investment.
Off-page SEO involves several other unique strategies. Building high-quality inbound and outbound links is a prime example, as these help to improve search engine rankings while providing your website with an authoritative nature. Improving social signals, bolstering brand identity through the use of blogs and guest posts are all included within our bespoke approach to off-page SEO.
Digital Public relations is yet another facet that our national SEO company provides. Word of mouth is important, as it helps to provide any business with a sense of transparency that would hardly be possible with traditional marketing campaigns alone. This is even more relevant when discussing local search engine optimisation, as your business can enjoy a decidedly organic edge over nearby competitors.
Google now holds nearly 93% of the total search engine market share, followed by Youtube, Yahoo, Bing and finally Amazon.
Although there is much to be said about the power of organic social media campaigns, SEO is still the best way to increase conversion rates. The team at BrightEdge has found that search engine optimisation can augment levels of inbound traffic by as much as 1,000 per cent.
The use of long-tail keywords in relation to SEO practices is becoming more commonplace. An analysis performed by Ahrefs found that nearly 70 per cent of all searches contain four words or more. This is why research is so important; particularly when implementing a global strategy.
Did you know that 75% of search engine users don’t scroll past the first results page that appears? If you’re not ranking on the first page, you’re missing out on potential business.
Estimates have stated that the number 1 organic position on the Google SERPs can lead to a click through rate (CTR) of nearly 35%.
Rather surprisingly, 90.63% of web pages on the internet receive no organic search traffic from Google, this is why National SEO and SEO in general is so important.
As a national SEO company, we have everything you need to achieve your goals of bringing in consistent, high-quality traffic, leads and,
ultimately, sales.
Copywriting 2022 Digital Funnel Ltd.
