Every few years, digital marketing reinvents itself. From the early days of SEO to the rise of social storytelling, automation, and analytics – the only constant has been change. As we move into 2026, marketers face another major shift. Generative AI, predictive data, and omnichannel personalisation are transforming the way brands operate. Meanwhile, audiences are […]

Social media has exploded in popularity in the past decade, growing by a staggering 89% in the past seven years alone. It’s estimated that there are now (2024) 5.17 billion people using social media – approximately 63.6% of the entire world’s population.  With so many people actively using platforms such as Facebook, Instagram, TikTok, YouTube […]

What is Marketing Attribution At its core, marketing attribution is the process of assigning value, or “credit,” to each touchpoint of a customer’s journey. It helps marketers gain a better understanding of which tactics are driving sales, leads, and other important business outcomes. By analysing the performance of each touchpoint in the buyer’s journey, marketers […]

A properly-designed website helps users develop confidence and credibility, as well as makes it easier for users to access and interact with the information and resources they require. A poorly designed website, on the other hand, might make a brand or business appear amateurish and prevent people from interacting with the website. Investing in a […]

Tis the season as they say, and our latest Digital PR campaign has most definitely led to some festive joy. Our Digital PR team recently compiled a campaign for our client, Wizer Energy, all about Christmas lights and the impact they have on your energy bills over the festive period. “Rising energy costs are at the […]

According to Hubspot, Google processes 5.6 billion searches per day, translating into approximately 2 trillion search queries per year. This translates into a huge opportunity to grow your eCommerce store. If you want to learn more about eCommerce SEO, the benefits of eCommerce SEO and how it works, keep reading! What is eCommerce SEO? SEO […]

Keyword research is one of the most fundamental facets of a successful SEO campaign. If you want to improve your sites SEO, you’ll need to cherry pick the correct keywords, but how do you know what terms are right for you? You use keyword research tools. To make life easier for you, Digital Funnel have […]

Are you looking for tips on how to use Google Trends for SEO? Do you want to understand how consumers search for goods and services in your niche? If so, you are in the right place. Over the past few years, Google Trends has become one of the most valuable digital marketing tools. As every […]

Digital Funnel are delighted to announce that we have been nominated in two categories as part of the 2022 Cork Digital Marketing Awards, organised by the Cork Chamber of Commerce. In the past 12 months our team have worked diligently to launch our new website, which was introduced to the world in February of this […]