Why are a growing number of organisations choosing to partner with an International SEO company? There are a handful of reasons why this strategy is garnering the lion’s share of attention in recent times. Perhaps the most relevant involves the simple fact that countless firms wish to target markets that happen to be located abroad. This can often be more challenging than it may initially appear.

While International SEO should resonate with a broad audience, a touch of localisation is required. For example, different markets will often require bespoke keyword research in order to ensure that the right buyer persona is engaged at the appropriate time. The main issue here is that such data-driven efforts will require a great deal of time and effort. This is why enterprises will often outsource such concerns to a professional third-party International SEO company. Let’s now take a closer look at what a successful international SEO strategy involves.

The International SEO Process

How will an international SEO agency provide bespoke services to the end user? This will often involve a series of steps focusing upon the needs of the client in question as well as the marketplace in question. Let us therefore examine the process in greater detail to better appreciate what customers can expect.

One of the core international SEO considerations involves a preliminary analysis of how an existing website is functioning. Some of the metrics that will be examined can include (but may not be limited to):

  • Internal and external links
  • Pages written in different languages
  • Click-through rates
  • Levels of client engagement
  • Ease of navigation
  • Mobile responsiveness
  • Page loading times

These factors must be analysed before any type of international SEO marketing campaign can begin. Experts will thereafter be able to develop the most appropriate optimisation strategy based around the needs of the client in question.

When it comes to executing the best International SEO plan for your own website, it’s of vital importance to research and choose the appropriate domain structure that compliments and serves your needs. This is perhaps one of the easiest places to lose momentum and become overloaded with information when developing an SEO strategy, especially when it comes to recognising the subtle distinctions between subfolders, subdomains and your top level, country code domains, otherwise known as ccTLDs. Are you targeting a language or a country? This decision will be vital when it comes to informing your overall International SEO strategy as each different facet of international SEO has a unique set of requirements.

Keywords are extremely critical, as these will naturally differ when dealing with an international marketplace. There may even be times when different dialects signify entirely different meanings when dealing with the same fundamental language (for instance, “sidewalk” in American English and “kerb” in UK English”). Determining the most appropriate (and trending) keywords is one of the more important international SEO tips to employ.

Assuming that the appropriate keywords have been discovered, an international SEO agency will then develop an organic strategy that is capable of meeting the needs of the customer in question. However, it is important to emphasise that this approach will be agile in nature and capable of modification when required. Once a transparent strategy is in place, real-time actions can be taken in order to proactively engage with the international target audience.

Of what use is a landing page if it does not translate correctly into the intended language? There are several problems with this scenario:

  • The page in question will rank lower within a search engine results page (SERP).
  • Customers may not be able to find what they are looking for.
  • The perception of the brand will inevitably suffer; leading to lower levels of engagement.

A reliable International SEO company will ensure that all landing pages are translated on a professional level. Therefore, visitors will be more likely to engage with the products or services being offered. This leads us directly into the next step.

An international SEO consultant will likewise pay a great deal of attention to brand identity. Sometimes referred to as a “brand voice”, this is the means by which a company represents itself to the general public (or in this case, to the international marketplace). There are several strategies to consider including:

  • Quality product descriptions.
  • Employing PPC ad campaigns.
  • Creating relevant, engaging and up-to-date content.
  • Partnerships with like-minded firms.
  • Blog posts and similarly engaging material.

These inbound content marketing approaches will help to establish a brand within its international marketplace, leading to an increase in recognition and more interest from the general public.

One of the lesser known (but still entirely essential) SEO best practices involves the analysis of previous trends, successes and failures. Migrating this data into a current campaign will help to ensure that a business starts off in the right direction. Furthermore, stakeholders will be able to avoid pitfalls that were already made in the past. This helps to ensure future success. An SEO agency will also be able to shed light upon which strategies might appeal to a specific target audience.

Our Digital PR team make it a point to enact highly polished publicity garnering, link building campaigns. Digital PR is an integral weapon in the International SEO repetoire, as it will gain user trust while augmenting domain authority. We are not only talking about static advertising in this sense. Some other actions which will be taken can often include:

  • Collaborating with other websites.
  • Creating authoritative inbound and outbound links.
  • Developing and maintaining a strong social media presence.
  • Working together with brand ambassadors and social media influencers.

Using an international SEO agency to perform these tasks is likewise an extremely cost-effective option when compared to employing traditional in-house PR teams.

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Frequently Asked Questions

How Does International SEO Work?

International SEO uses localised means to target target audiences that may be located hundreds or even thousands of miles away. Keyword research, proactive public relations campaigns, addressing technical website issues, crafting quality digital PR strategies, and creating pages for different languages are some examples of the approaches taken by an international SEO agency.

How Can I Improve My International SEO?

There are several steps which can be taken. Tracking search rankings, ensuring that the most relevant keywords are used, creating localised brand identities, and using social media to interact with target demographics are some common approaches. Please note that our international SEO agency in Dublin will provide bespoke solutions based around the needs of the company in question.

Is SEO Different in Different Countries?

While there are certain differences (such as languages, keywords and cultural references), many principles remain the same. The real challenge is appreciating which practices are the most appropriate while simultaneously identifying any mistakes that may affect future success. This is why choosing our Dublin SEO experts is a wise choice.

How Does Local & International SEO Differ?

Local SEO services are generally suited for smaller organisations that hope to attract an audience within their immediate area. International SEO is instead intended to help a company expand into previously untouched marketplaces. Thus, the approaches taken need to encompass a broader understanding of potentially unfamiliar demographics.

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