The client
Complete Plumbing, a leading plumbing and heating services provider in Cork, wanted to enhance its online presence, attract more organic traffic and reach customers actively searching for plumbing services. Our goal was to improve their website’s rankings for high-intent keywords, increase click-through rates, and generate more quality leads to grow their customer base.
The challenge
Before partnering with us, Complete Plumbing faced several SEO challenges:
- Low Rankings – Had trouble ranking for competitive plumbing keywords, reducing visibility.
- Limited Traffic – The site wasn’t attracting enough visitors via organic search, affecting leads.
- Content Gaps – Lacked optimized, local, service-specific content for relevant searches.
- Weak Backlinks – Not enough quality backlinks, lowering domain authority and rankings.
The Digital Funnel Strategy
We focused on three key areas to improve Complete Plumbing’s search visibility:
- SEO Fixes – Resolved site issues, optimised metadata and improved speed. In fact we built a new website for this client too.
- Targeted Content – Used local keywords and search intent. Then created optimised service pages & blogs.
- Stronger Backlinks – Secured high-authority links and media features from local news and blogs.
The Outcomes
1. Position #1 and #3
A core objective of this campaign was to improve rankings for high-intent industry keywords. Complete Plumbing now ranks #1 on Google for:
#1 position for “power flushing cork”
#1 position for “gas boiler service cork”
#3 position for “pluming cork”
2.Actual Web Traffic & Leads
Organic website traffic has continued to grow year over year, contributing directly to new business opportunities. For example, in January 2025 alone, the website attracted 1,041 organic users — with 1,012 of these being brand-new visitors. (note – we are only targeting Cork City) During this period, 93 key engagement events were recorded, such as contact form submissions or phone call button clicks. It’s also worth noting that these figures are conservative; users who do not accept cookie consent are not tracked, meaning the real numbers are likely even higher.
1,041 organic users in Jan 2025, 93 key engagements.
3. Improved Search Visibility and Engagement
Complete Plumbing’s website recorded 12.6K clicks and 736K impressions in the last 6 months alone, significantly enhancing search visibility and user engagement. This growth has resulted in more customer inquiries and a stronger online presence in the competitive plumbing industry.
Website report: 12.6K clicks, 736K impressions.
4. Top Rankings Drive Growth
Complete Plumbing secured top 10 rankings for high value plumbing keywords, significantly boosting visibility and organic traffic. This increased exposure strengthened brand awareness, resulting in more inquiries and bookings.
Complete Plumbing secured top 10 rankings, increasing traffic and bookings.
5. Media Recognition
Complete Plumbing was featured in The Irish Sun, gaining valuable media exposure that positioned the brand as a trusted industry expert. These high-authority placements enhanced credibility, increased organic traffic, and drove more customer inquiries. We have run 20+ campaigns landing radio interviews and mentions in national and international press.
Mention from The Irish Sun
Conclusion
By implementing a strategic SEO plan tailored to Complete Plumbing’s business goals, we achieved impressive growth in organic search performance. The combination of a new website, technical optimisation, content marketing, and high-authority backlinks positioned them as a top choice for plumbing services in Cork.
If you’re looking for similar results, Digital Funnel’s tailored SEO services can help you succeed. Let’s enhance your online visibility—reach out to us today!