SEO Dentist Case Study

The Client; Dental Practice

Bandon Dental has been a dental practice since 1980. New owners took over in 2021 investing heavily in upgrading the practice and best in class dental equipment. With their recognised expertise and a dynamic team, they then set out to enhance their online presence to achieve the level of recognition that truly reflects their capabilities.

 

The Challenge

 

  • Online Presence – Despite being a well-established dental practice, their online presence was limited to an outdated website featuring old content, making it difficult to connect with potential new patients.
  • Organic Traffic – The practice attracted less than 20 organic visits per month, relying heavily on repeat business and referrals to maintain operations.
  • Practice Investment – With new owners investing significantly in renovating the surgery and acquiring state-of-the-art dental equipment, it became essential to align their online presence with the premium experience offered in-house.

 

The Online & SEO Dentist Strategy

  • Website Creation and Development – Create a high quality website with professional imagery of the surgery and equipment. Simplify user access and enhance navigation
  • SEO Strategy Implementation – Full keyword research and strategy to target the right audience. Create landing pages for their main services. Created a content strategy with blog posts and informational pages to drive even more traffic.
  • Social Media Management – Establish a consistent and coherent online presence to build the brand and engagement with a new audience

 

The Outcomes

1. Major Growth in Traffic

Clicks and impressions on the website, particularly on blog articles, have seen a substantial increase. This demonstrates the interest of potential prospective patients and effectively addresses their need for educational information.

 

SEO Dentist Case Study

# 3,900% increase in organic traffic. Traffic increased from less than 50 visits per month to 1,950 organic visits per month

 

2. An Expanded Client Base Thanks to Improved Rankings

Improved Google visibility has significantly expanded the client base. In-depth keyword research and off-page SEO efforts, including digital PR strategies, have contributed to this success. This highlights how a well-designed website, combined with engaging and optimised content, can build trust and demonstrates the crucial role of SEO in attracting new visitors.

They have 40+ terms ranking in positions 1-10 on Google in their target city and some even ranking nationally.

 

SEO Dentist Case Study# 1st position for dental hygienist

 

3. A Growing Presence on Social Media

A tailored social media strategy allowed Bandon Dental to reach an engaged target audience. By selecting the right platforms, publishing regularly, using attractive visuals, and sharing valuable information, the practice successfully expanded its community and strengthened follower engagement.

 

# 11% engagement rate on Facebook publication about how to contact and take an appointment

 

4. A Dynamic Website

The website has been completely redesigned to provide a pleasant user experience. This helps extend the duration of visits while maintaining the visitor’s interest and encourages them to contact the dental practice afterward.

# Preview of the new website

 

Client Testimonial

Working with Digital Funnel has been a game-changer for our business. They’ve massively elevated our online presence with their SEO, Web Design and Digital PR work, driving a massive increase in traffic with minimal investment. The phone is ringing with new customers from areas outside our traditional catchment which is a huge win for us, we’re no longer relying solely on referrals and repeat business. Digital Funnel has helped us expand our reach and grow in ways we didn’t think possible” – Paul Melody, Bandon Dental

 

SEO Dentist Case Study – Conclusion

For the past 2.5 years, Digital Funnel and Bandon Dental have been working together to develop an effective digital strategy tailored to the needs of Bandon’s population and its surroundings. The synergy of actions across social media, digital PR, SEO, and website optimisation has enabled Bandon Dental to connect with its future clientele and build its reputation as a leading provider. Blog posts and informational pages effectively highlight the dental practice’s expertise and have had a significant positive impact on increasing the number of patients.

If your company is looking to amplify its activity, let’s work hand in hand to create your tailored digital strategy. Contact us today!