The Client
Wizer Energy, a Solar PV installation company, came to Digital Funnel with a major challenge — they had no online presence. In a competitive market, they knew they needed to establish themselves online, but they required expert help to do so. Our goal was clear: create a robust digital footprint and generate consistent leads through a sustainable, cost-effective strategy.
The Challenge
- Zero Online Presence – A completely new market entrant.
- Competitive Landscape – The Solar PV and EV installation sectors are crowded with aggressive competitors.
- Limited Budget for Ads – Wizer Energy sought a sustainable, cost-effective approach instead of relying on expensive paid advertising.
The Strategy
- Website Development – Design and develop a highly visual but lead-generating website
- Keyword Research – Identify high-value keywords that would attract potential customers.
- On-Page SEO – Optimise meta titles, descriptions, headings, and use internal linking and schema markup.
- Content Strategy – Creating informative, value-driven landing pages and articles.
- Link Building – Backlinks from industry-relevant websites, local news, and blogs.
The Results – Solar Panel SEO
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#1 position in Google
Wizer Energy achieved the #1 spot on Google for key terms like “Commercial PV Systems”, “Solar Panels Dublin” and “Solar Panels Cork”. (…and still there today)
Those results boosted their visibility and credibility. This top ranking placed them ahead of competitors and consistently attracted highly targeted, local traffic.
#1 position for ”Solar Panels Dublin”
#1 position for ”Solar Panels Cork”
#1 position for ”Commercial PV systems”
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+3K Avg. Visits per month
Wizer Energy experienced a remarkable increase in traffic. They now average over 3,000 average visits per month, indicating a significant rise in organic traffic that was previously non-existent. This surge reflects heightened interest in Wizer Energy’s solar installation services and demonstrates the effectiveness of the targeted SEO strategies implemented to attract potential customers actively searching for solar solutions.
+3K Avg. Visits per month
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100’s of backlinks including The Irish Sun, Forbes and more
Wizer Energy secured 100’s high-quality backlinks and mentions from reputable sources like The Irish Sun and Forbes, along with other industry-relevant websites. These backlinks significantly enhanced their domain authority and visibility in search engine results, establishing Wizer Energy as a credible player in the solar installation sector and driving more organic traffic to their site.
Backlink from The Irish Sun
Mention from Forbes
Client testimonial
“Digital Funnel’s SEO expertise has been transformative for our business. The team there have a built a solid foundation of consistent traffic and leads for our business. We value their strategic approach and the proven results immensely” – Martin Desmond, Managing Director, Wizer Energy
Conclusion
The transformation of Wizer Energy from having zero online presence to becoming a top-ranked, lead-generating machine in just two years is a powerful example of the effectiveness of SEO. By focusing on organic search visibility, high-quality content, and strategic link-building with digital PR, we helped Wizer Energy not only establish a foothold in a competitive market but also dominate it with increased traffic and authority.
If your business is looking to achieve similar results, our tailored SEO services at Digital Funnel can make it happen. Let’s help your business shine brighter online. Contact us today!